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Positive reviews on the internet are one of the signals of a brand's reliability, the quality of its products or services, and the trust of the audience. When customers write many positive reviews about your products, sales increase along with such comments. This is confirmed by a number of studies. User loyalty is on the rise. Trust – it's like the worn-out adage: difficult to earn and simple to lose. This is why honest reviews from contented customers are highly prized. Direct feedback. review management software Solutions solutions reviews write reviews and thereby provide the brand with a roadmap on how to improve the product.